Whether you're leading a business, raising a family, or pastoring a church—great leadership begins with identity, values, and habits.
I continue seeing a simple but powerful truth: better humans build better everything.
That’s why I help people like you develop identity clarity, values alignment, and habit strength. Because when you lead from who you are, not just what you do—everything changes.
Let’s build something better. Together.
When we align our teams around who we are (identity) and what matters the most to us as a group (values), doing the "right things" (habits) becomes natural. Over time, the consistency shifts the work environment. It changes, because the people change.
You don't need a new team to have a better team!
A = Align
Align everyone around a clear, common definition of who we are (identity), what matters (values), and what that means for each of us...
B = Build
Build (and reinforce) the habits that lead to consistency and excellence, because they overflow from common values and a shared identity.
C = Create
Create a culture people want to be part of (and stay part of), because it reinforces who they are, as well as what matters most to them.
Who this is for
✅ Business owners = who want "buy in" from their employees at each level of the organization, who want them to do more than just "punch a clock and collect a paycheck"
✅ Team leaders and managers = who want to eliminate sideways energy while creating a culture in which team members anticipate needs, take initiative, and readily chip in even when it goes beyond their written job description
✅ HR and culture champions = who want to stop employee turnover, snuff out workplace drama, and spend more time celebrating employee progress and promotion rather than correcting
✅ Anyone who believes people matter at work = who sees that the place we spend the majority of our waking hours can be a place of fulfillment and make a difference
When we build better humans, we build better everything.
I grew up under the influence of a strong leader—my dad. I didn’t know it at the time, but just watching him taught me a lot about presence, responsibility, and quiet strength.
Later in ministry, I found myself surrounded by men who led with wisdom, humility, and courage. Their example helped form the foundation of who I was becoming. I didn’t have a title yet—but I was being shaped.
When I was 20, I got called to jury duty. I thought I’d just show up, do my civic duty, and go home. Instead, they named me the foreman. That surprised me—but it also lit a spark.
Not long after, I was leading a group of 65 pastors in a citywide movement called Mission Birmingham. In every room—whether church, ministry, or business—I kept getting called to lead, even when I wasn’t trying to.
Leadership kept inviting me forward.
I didn’t see myself as a leadership expert. I wasn’t reading John Maxwell with a spotlight waiting. Most of the time, I was simply a few steps ahead of the people I was trying to serve— reading a book the week before, wrestling with the same stuff, just tailoring the wisdom to fit the moment. I led not because I felt qualified— but because I was available.
I’ve been blessed with some incredible mentors— leaders who didn’t just preach leadership but lived it. They challenged me, encouraged me, and gave me space to grow. Their fingerprints are all over my story.
And because of that, I’ve spent most of my life pouring into others— developing men, mentoring Bible college students, coaching young leaders, and now—investing in executive teams.
When I stepped out of full-time ministry and into the business world, I wasn’t sure what would carry over. Turns out—everything did.
The lessons I learned about people, purpose, values, and spiritual formation translated perfectly to the workplace. I began teaching leadership in boardrooms instead of sanctuaries— and it felt just as sacred.
Leading in business came with new pressures— profit margins, culture clashes, and broken systems.
But it also brought new possibilities. I was eventually named Chief Culture Officer at a high-end stone company. That meant I had to take decades of lessons— spiritual, practical, relational— and build something that worked.
Something that helped people thrive, not just survive.
As I reflected on everything I had taught and lived, I started to see a pattern— whether in ministry, parenting, or business, real transformation always came from the inside out. The best leaders, the healthiest teams, the most resilient cultures—they all grew from three core areas:
🪩 Identity: Who am I, really?
🎯 Values: What do I believe and stand for?
⚙️ Habits: What do I consistently do that reinforces both?
That became my framework.
That became my mission.
Culture work is slow. It’s not flashy or instant. It’s like carving stone—you grind, you shape, you smooth.
You have to remove what doesn’t belong to reveal what does.
There were setbacks, disappointments, moments I wondered if it was worth it. But in time, I began to see lives change, leaders grow, and teams align. And that reminded me why I do what I do.
The real reward isn’t in a title or a polished org chart— it’s in the people. It’s watching someone rediscover who they are.
It’s hearing a team member say, “I feel seen.”
It’s watching a workplace become a place of meaning, not just labor.
For me, that’s the win. That’s legacy.
Now, I carry that same identity-values-habits framework into companies, coaching rooms, and leadership circles. What started as a personal path has become a process I can now teach. I help others build better culture— not from a textbook, but from a lifetime of walking it out.
This journey has reshaped how I view leadership. It’s not about knowing more— it’s about being more.
⭐️ The best leaders aren’t always the loudest— they’re the most self-aware, values-driven, and disciplined.
⭐️ They live what they believe.
⭐️ They show up when it’s hard.
⭐️ They serve instead of control.
That’s the kind of leader I want to be—and the kind I want to multiply.
Now, I help leaders and teams become better humans—on purpose. I bring everything I’ve lived from pulpits, parenting, and now the professional world to help others lead from within.
Because I believe this deeply: When we build better humans, we build better everything.
Use your business to build people rather than using people build the business...
... and watch what happens!
Overview
MODULE 1: The Why Behind the What
Title: Why Better Humans Build Better Workplaces
- Define what it means to “build better humans” in a professional context
- Examine toxic vs. thriving workplace cultures
- Introduce the 3-part framework: Identity, Values, Habits
- Leader self-assessment: Where am I strong? Where am I stuck?
📌 Key Tool: Culture Health Pulse Survey
MODULE 2: Identity—Leading from the Inside Out
Title: Knowing Who You Are Before You Lead Others
- Explore the difference between false you, response you, and true you
- Introduce personality types (Otter, Lion, Golden Retriever, Beaver)
- Discuss identity formation through family, faith, success, and failure
- Help leaders identify limiting labels and begin to reclaim their true identity
📌 Key Tool: Identity Timeline + False/True Self Diagnostic
MODULE 3: Values—Creating a Compass That Guides Culture
Title: Living and Leading with What Matters Most
- Define personal and team values
- Align values with daily decision-making and company culture
- Explore how values shape relationships, accountability, and mission
- Introduce your company’s values and how they show up (or don’t) on the job
📌 Key Tool: Core Values Alignment Grid + Culture Code Card
MODULE 4: Habits—The Daily Bridges to Better
Title: The Secret Sauce of Every High-Impact Leader
- Teach the habit loop (cue → routine → reward)
- Differentiate between keystone habits, social habits, and personal habits
- Introduce the 10 workplace habits (like “Order Up” and “Word Up”)
- Build personal & team habit plans with accountability structures
📌 Key Tool: Team Habit Tracker + Habit Cue Cards
MODULE 5: Culture in Motion—Shaping Teams and Environments
Title: Turning Belief into Behavior at Work
- Discuss the “water to swim in” analogy—how environment shapes performance
- Equip leaders to reinforce positive culture through feedback, modeling, and storytelling
- Train on peer coaching, daily rhythms, and communication systems that support culture
- Address culture drift and how to correct it
📌 Key Tool: Culture Correction Checklist + Daily Touchpoint Playbook
MODULE 6: Legacy Leadership—Multiplying the Mission
Title: From Personal Growth to Team Transformation
- Discuss servant leadership, legacy, and influence
- Teach how to mentor others using the identity-values-habits framework
- Set a 90-day action plan for applying the course content at every level
- Commission participants to become culture carriers in their organizations
📌 Key Tool: 90-Day Culture Implementation Plan
Some of the Tools We'll Use
(The "Better Human" framework isn't just about accumulating information, it's about taking action and gaining momentum from implementation.)
Six Leadership Modules
Receive video and audio training on each of the core concepts outlined above.
Access the course, and you can watch + rewatch these as often as you'd like. Even share them with your team members. Or download the worksheets and teach the concepts on your own.
When you engage my coaching services, these are the core lessons we will explore-- and apply-- together. And, you'll have access to this library of content for easy review.
Core Values Worksheet
I provide the templates and sheets for you to apply what you learn...
... so you can execute it in real time.
We want to: define our identity, determine our core values, and develop habits that align while also empowering us to move forward as individuals and as an organization.
The worksheets make it easy.
90-Day Culture-Shift Plan
With our identity, values, and habits in hand, we'll create a tangible map-- a target that shows where we want to go.
Note, though: this is a map based on YOUR organization's unique identity, values, and habits. So, it's specific for you.
Habit Tracker
What gets measured gets done.
So, after we develop the "map" from where we are to where we want to be, we track progress. We make sure we're moving forward. We make adjustments as needed.
And we celebrate the wins. Even the small ones, because they "add up" over time.
Ongoing Evaluation
This is key...
Even beyond 90 days, you want to continually evaluate where you are in light of where you want to be. We'll highlight the specifics to measure, the Key Performance Indicators, to make sure we guard against the drift and stay on course for the long haul.
Ways to engage the "Better Human" framework & build a better organization by building your people
Option 1 = DIY
Do It Yourself with easy-to-access digital downloads and courses. I'll provide the information; you implement it!
Option 2 = DWY
Done WITH You means I not only provide content, but we also connect via Zoom and other leadership meetings.
Option 3 = DFY
Done FOR You, the highest level engagement, means I step in, as a de facto member of your team...
Access the "Better Human" framework with these fantastic options!
DIY / Do It Yourself = access the course and build a better organization by building better humans!
DWY / Done With You or DFY / Done For You = Begin with a complimentary Discovery Call.
The fine print
A quick review…
Contrarian approach
Many leaders use people to build their business, church, nonprofit, or other type of organization.
The "Better Human" framework takes the opposite approach and builds people first, affirming that any organization is a result of the kinds of people on the team-- and how aligned they are on a common mission.
Core concept
Culture isn't a poster on the wall— it's the water your people swim in. This framework will help you clean it, deepen it, and multiply the right environment. You'll develop sacred space in which people can "come alive" and, as a result, your organization will thrive.
And when the environment changes, everything changes.
Coach
Randy is a former pastor turned leadership coach and culture strategist.
He currently serves as Chief Culture Officer for a high-end stone company, and has spent over 40 years mentoring leaders, building healthy teams, and developing values-based systems in both ministry and the marketplace.
This approach works, because everywhere you go people want to be seen, loved, and developed into the best version of themselves.