The blueprint to raise great humans begins here
1. Determine the stage you're in
Parenting well is a matter of identifying which stage you're in-- because kids need different things at each interval.
2. Decide roles and goals
Clarify what you want your kids to "look like" when they're older. "Reverse engineer" it, and teach the core concepts in stage-appropriate ways.
3. Do the daily work...
The goal of each stage is simply to prepare your child for the next stage... that's it. By working incrementally, you'll shepherd and shape them well!
This on-demand mini course provides you with the 1-2-3 combo you need:
1. Training = what to do
Real estate is a great profession, but it's unique. There's so much to learn-- and it all seems "new."
I outline the process that worked for me (the one I developed after MUCH trial and error).
And I make it quick.
5 videos organized by topic (buyer, seller, using the worksheets, navigating contracts and closings, etc.).
Total run time: 30 minutes
2. Tactics = how to do it
You've probably heard that "it's not just what you say, it's HOW you say it..."
The same is true with WHAT you do and HOW you do it.
I'll outline-- on video AND in my worksheets-- everything you need to know about prospecting (including 27+ ways to find leads), follow-up (use my text message "swipe files" and make them your own), how to to interview prospective buyers and sellers (you're checking them out as much as they're checking on you), and more.
3. Templates = repeat the right actions for recurring results
There's no need to reinvent the wheel, as they say.
Once you have something that works (extremely) well, lock it in and continue re-using it.
That's what you'll be able to do with all of my worksheets (19 of them) and forms.
Whether it's the daily planner (download one worksheet per day and design the "perfect week"), the closing checklists, the closing communications, or even the mortgage worksheets...
.... we'll eliminate the guesswork (and reclaim some much needed time and mental margin) by installing simple processes systems everywhere we can.
Top Producer is for the "show me what to do and I'll put in the work" type of person.
Top Producer includes—
📋 Worksheets, templates, and contracts— just fill in the blanks
📊 KPIs (Key Performance Indicators) to track your business behaviors, so you can measure true outcomes and profit potential
⚙️ Charts + spreadsheets, so you can make informed decisions from data rather than just “feelings” of the m moment
🎥 Video training— watch + review as often as you’d like…
An unexpected "do over" in parenting
Tammy and I got married in 1979.
A few years into it we welcomed Jarod, our oldest son, into the family. Abby, our daughter, followed close behind…
… and then Eric.
We thought we were done.
In fact, as kids began making their way into college (with others moving into high school, soon to be there with them), we thought that—
✅ Yes, that was a great run— we did a good job raising those kids and preparing them for adulthood
‼️ But there are so many things we would do a bit differently if we had a chance to go back
Most people don’t get a second shot at parenting, but we did. We discovered that Jackson was on the way— over a decade behind the rest of the kids.
Though I had been intentionally applying the lessons I was learning about parenting (it was a wake-up call when Jarod left for college), we intentionally applied ALL of the lessons anew with Jackson…
With one kids in diapers and another living in the dorms, we “installed” the Strategic Parenting Blueprint (though it didn’t have a name at the time) for the next two decades…
… and, with ten grandkids, we’re still doing it— as a support system to our four kids who are now raising and loving their own kids well!
I absolutely LOVE this industry
... but I got into it in an odd way.
That's my husband (and business partner), Rob, laying tile.
When we started, we didn't know much about finding, fixing, and flipping houses.
But...
Back in 2011 he bought his first house for $4,000-- it was a major fixer-upper.
✅ He showed up every day.
✅ He made a lot of mistakes (and learned from them).
✅ He turned a profit
For sure, it was a slow start, but...
Eventually, he began doing 10-15 houses at a time!
Along the way, he took a lot of notes and learned what to say, what not to say, and how to find investors to back it all.
He also learned what they need to make the project a win-win, as well as how to identify whether or not the potential project is financially viable (before you begin and find yourself upside-down in a house.)
"Shan, I'd like for you to get your license, be my agent, and handle all of our deals!"
If he said it once, he said it 100+ times.
Finally, I agreed. I would do it if I could quit my full time job, study for the exam, and then get my license.
He agreed.
It didn't take long until I realized that that I love this industry.
💜 I enjoyed helping people finding a house that worked for their needs AND fit their budget
💪 I didn't mind working hard-- in fact, I actually enjoyed working with budget challenges and location concerns
⭐️ Real estate is a path to earn a good income WHILE ALSO serving people at an extremely high (and intimate) level about something that matters a great deal to them.
Access Top Producer and side-step my mistakes + years of "figuring it out"
The Videos
📺 5 super-short, super-power-packed videos (less than 10 minutes each) = no wasting your time
♻️ Watch as many times as you want = no time limits and expiration dates
📳 Login from all your devices, including your phone + your tablet + your computer + even some smart TVs…
The Forms
📝 19 power-packed worksheets and templates = everything from prospecting to planning the perfect day to walking your seller through concessions and/or your buyer through confusing contracts...
✅ Download these as many times as needed --> In fact, the more, the better. Create a new file for every project / person you work.
Click here for an overview of some of the forms in Top Producer
Templates
There's no need to reinvent the wheel, as they say.
Once you have something that works (extremely) well, lock it in and continue re-using it.
That's what you'll be able to do with all of my worksheets (19 of them) and forms.
Whether it's the daily planner (download one worksheet per day and design the "perfect week"), the closing checklists, the closing communications, or even the mortgage worksheets...
.... we'll eliminate the guesswork (and reclaim some much needed time and mental margin) by installing simple processes systems everywhere we can.
Common Questions
How long do I have access to this training?
Where do I access the resources?
Will I receive anything in the mail?
Are you teaching a "get rich" quick scheme?
What if I need additional help or resources?
"My wife, Shannon, is the best agent, the best broker, and the best person I know. She consistently wins company-wide awards for her efforts. She can train YOU to serve others at the highest level, too!"
-- Rob Malcom, co-owner, EXIT Realty Birmingham and 3D Properties
Register Here!
The secret sauce: "the flow"
Parenting can be an overwhelming task.
And it’s easy to think it all depends on massive “wins” in big moments.
It doesn’t work that way, though. Life full of the mundane routines of car rides, bed times, meal prep, and a seemingly never-ending list of errands.
When we frame each of those everyday moments as a parenting “flow” it enables us to achieve great stuff amidst the daily grind.
The Parenting Blueprint not only helps you identify the behaviors and character traits you want to instill in your kids but also helps you identify strategic moments you can leverage…
🛌 Bed time
⏰ Morning routine
🚌 Car pool
🍔 Meal times
And, you’re ALREADY doing each of these, anyway. The Blueprint equips you to experience each of them by design (not default) so you can raise kids with intentionality.
The fine print
A quick review…
What we want to do
We want to raise kids by design instead of default. We want to develop a generation of “great humans” whom we enjoy, others like to be around, and actually like themselves and the life they’ve been given.
How we do it
We identify the stage we’re in…
… and we match the role to that stage.
We affirm that kids need to be raised in different ways at different ages and that the best way to move forward (and breathe life into them) is to steadily encourage, equip, and empower them to take more self-determination in their life.
If we know which stage we’re in, we know the “role” to play as we parent.
And—
If we know what we want them to look like as they enter the next phase, we can reverse engineer those traits and instill them in the child, using the current stage to prep them for the next…
This works best if we tackle it in incremental doses rather than trying to do “the whole job” at once.
When we do it
We make the daily grind a “parenting flow” that’s full of positive triggers and morphs the mundane into something memorable.
Three phases of parenting
It's important to know where you are, because parenting looks different for each age... and the latter phases work best if we get the early ones right!
Phase 1 | Disciplinarian who builds a foundation, 0-5 years
Role: During this phase you’re teaching right and wrong, correcting and giving guidelines.
Goal: A solid base upon which you— and your child— can build the rest of their life.
Phase 2 | Trainer who develops skills, 6-12 years
Role: Your role shifts to training as you begin teaching them to how to interact with others, how to make wise decisions, and how to navigate the world.
Goal: Your child can hit tangible targets of soft skills.
Phase 3 | Coach who encourages, equips, and empowers, 13+ years
Role: Your role morphs yet again as you begin coaching your child. During this phase you don’t so much “show them” as you help them evaluate and learn to think for themselves.
Goal: They’re empowered to make good “life” decisions as they launch on their own, as you progressively give the more latitude the older they get.
